Integrated Conversion Campaign

Congratulations on enrolling in my Integrated Conversion Campaign Training.

This training contains both teaching (the “why” and “how”) and step by step directions. I have discovered in the past that if someone tries to do the work (for example, write the emails and sales letters) before listening to the training, their work isn't as good, so please study – and implement – this material in the order in which it is presented, as you will get much better results.

This will allow you to completely consume one step and internalize it before going to the next one; you will get much better results much faster this way!

So let's get started!

Listen to these trainings in the order they are listed, take careful notes, and get prepared to be blown away.

You are going to be amazed at what you learn in these core trainings, then you are going to be amazed at the action you are going to take to get where you want to go.

And action it will be!

Targeted action.

Now, I know that right now you are probably wanting to start doing something NOW.

But I have found that if you get a good feeling for the “big picture” it makes it so much easier to do the work.

Because instead of feeling like you are just doing certain steps because “Sean said to” you are doing them because you see where they fit.

So . . . your first assignment is not going to be to take action, but instead to listen to some
trainings that are going to get you up to speed on some concepts.

Please listen to all of the training on the core training page as quickly as possible.

Don't cheat this step, when people skip this step, they end up spinning their wheels until I realize it and have them go back and listen to these trainings.

So . . . start here – and in a few days, once you have finished listening to these trainings, you will get started on the real work!

Once you have listened to all the above trainings, you should have a very good idea of what your email campaign is going to contain.

Reminder: Listen to these in the order they are listed – the concepts build on each other, and add depth when listened to in this order.

Core Training:

Overview and Psychology of ICC Model

Long Term Strategic Map of Integrated Conversion Campaign Process

Build Trust and Relationship With Email Campaign

How to Write Engagement Emails

Credibility Campaign for Coaching (use this only for learning WHAT to include in credibility emails, disregard any information about the “order” of the emails; instead, use the “order” I teach in the step by step directions you will receive on day 5.)

Tweaking Your Campaign for Maximum Conversions:

Tweaking for Maximum Conversions Long Term

Bonus Trainings:

Training with reference to my own journey in learning this model, plus tons of psychology:

My Own Journey, Plus Psychology

Also, here is a bonus training that may help you get an intuitive feeling for the “relationship building” part of writing your email campaign

How to Build a Relationship With Your Subscribers

How to Write an Interactive Email Campaign:

Note: this is an incredibly deep intensive training call on writing an interactive email campaign, but:

It starts a little slow – and due to technical difficulties there are about 3 breaks – about 2 minutes each – so just know the recording isn't over when you can't hear me 🙂

And the call gets stronger as it goes – some great psychology in the last 1/2 of the call –

Anyhow – here is the link to listen:

How to Write an Interactive Email Campaign


Templates and Samples:

(NOTE: these are designed as a supplementaly tool, not to replace listening to the training. The training will teach you how to design these types of campaigns naturally and from scratch. The templates are . . . crutches . . . something you can use to quickly make your first campaign. The campaign in the copy and paste doc correlates with the training in the “overview” recording at the top of the page)

Copy and Paste Word Doc for You to Use:

Copy and Paste Word Doc For Your Campaign

PDF of same doc:

PDF of Sample Template Campaign

Sample of My Own Campaign:

Sample of My Own Campaign

my campaign word doc

How to Write a Sales Page for a $1000 Training or Coaching Program

Fast Sales Letter Writing Sample and Instructions

Then write a sales letter. Just do it. Even if you are hesitant. It will be better than you think.

Coaching Program Sales Letter Template:

Coaching Program Sales Letter Template

Once you've written the sales letter, listen to this training, follow the directions, and add in the emotional component if it's not there yet:

Adding in the Emotional Component of Your Sales Letter then write as directed in that training, and add it to your sales letter.

For additional ideas, you can listen to some or all of the following trainings (but these are NOT necessary, so if you are short on time, just use the above training – you can literally write your entire sales letter in a couple of sittings using the above training)

Initial Core Training

EavesDrop on Me and a Client Discussing His Sales Letter

Quick Sales Letter

My own coaching sales letter: Coaching Sales Letter

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